We get it: marketing can feel like juggling flaming torches while trying to build an ice sculpture. You don’t want to skip any steps, and dropping something isn’t an option. At Mid-West Family, we’re experts at helping businesses make the most of every phase of the Customer Value Journey. We make it strategic, effective,and even a little fun along the way.
Here’s how we help you guide your customers through each stage of their journey—while you can sit back and enjoy the ride.
The Awareness phase is where your marketing funnel begins. It’s about getting your business in front of the right people at the right time. If no one knows who you are, they can’t buy from you, right? Whether it’s through social media marketing, paid ads, or content marketing, this stage is all about making your audience aware of your brand.
Why It Matters:
If you’re not showing up in front of potential customers, someone else will. The awareness stage is crucial for making a memorable first impression without overwhelming your audience. You want to be seen and remembered, but without sounding like an annoying ad.
How We Can Help:
At Mid-West Family, we know how to create awareness campaigns that actually resonate with your target audience. We’ll help you get in front of the right people and start building brand recognition.
Want to reach more of the right people? Let’s chat.
Once your audience knows you exist, we need to spark Interest. This phase is when your audience goes from “who are you?” to “tell me more!” They’re starting to explore your brand, but they’re not quite ready to buy yet. You need to keep them engaged and curious.
Why It Matters:
If you don’t catch their attention now, they’ll just scroll on by (we know how fast people can scroll) and with audio This is where you turn their curiosity into genuine interest, leading them to spend more time learning about what you offer.
If you don’t keep your audience engaged now, they’ll move on—whether that means forgetting about you, choosing a competitor, or just getting distracted by something else in their busy lives.
People are constantly bombarded with marketing messages, so your brand needs to stand out in a way that’s continues to matter to the people you want to reach.
How We Can Help:
We help you show up in the right places, at the right time, with messaging that connects. The goal isn’t just to get noticed—it’s to start building a relationship. That means crafting content and experiences that keep your audience engaged, interested, and ready for what comes next.
Curious about how to keep them interested? Let’s figure it out together.
Now we’re in the Consideration phase, where your audience is doing some serious research. They’re comparing your products or services to others in the market. It’s time to build trust and position your brand as the best choice.
Why It Matters:
This is the stage where your audience decides if they want to buy from you or move on. It’s crucial that you provide the right information to help them make an informed decision. If they don’t feel confident in your brand, they’ll look elsewhere.
How We Can Help:
Your audience is looking for reasons to trust you—and that trust isn’t given lightly. We’ll help you identify what sets you apart and how to communicate it effectively, so potential customers feel confident choosing you. Simply…just the right information at the right time.
Let’s uncover what makes your brand the obvious choice. Talk to us.
Here’s the big moment: your prospect is ready to buy, but we need to make it as easy as possible for them to take the final step. The Decision & Purchase phase is when they pull out their credit card or sign on the dotted line—but only if you’ve made the process simple and clear. This phase of your customer’s journey is hyper collaborative between our Mid-West Marketing team and you and your business’ systems.
Why It Matters:
If the process is complicated, your leads will bail or maybe even walk out of your store. Streamlining the decision-making process is critical for closing the sale. You need to make it easy for your customers to say “yes” without second-guessing themselves.
How We Can Help:
We’ll make sure there are no roadblocks in the way of making a purchase. Our approach to the decision phase is all about making the buying process as easy and seamless as possible for your customers. Let’s make sure your marketing supports—not stalls—the final step.
Ready to make buying from you effortless? Let’s make it happen.
Once your customer buys, it’s time to focus on Retention and turning them into loyal fans. Happy customers don’t just buy again—they become your brand advocates, spreading the word about your business to others. This stage is all about building long-term relationships.
Why It Matters:
It’s cheaper and easier to retain existing customers than acquire new ones. The longer you keep them engaged, the more likely they are to become repeat buyers and bring their friends with them.
How We Can Help:
Let’s take a look at what keeps people coming back to your business. Is it a standout experience? A personal touch? Ongoing engagement? Recognition on your socials? Every business has its own magic—our job is to help you find yours and use it to strengthen customer relationships. We want to help you build your FAN CLUB!
Want to turn customers into lifelong fans? Let’s talk.
At Mid-West Family, we understand how important each stage of the funnel is. When you partner with Mid-West Family Marketing for your business’ ENTIRE Customer Value Journey, we will comb through each phase to ensure we bring your future customers from unaware to RAVING FANS! We don’t just throw random tactics at the wall—we strategically map out a custom marketing plan.
We don’t do boring. We don’t do generic. And we definitely don’t take ourselves too seriously. We’re a team of creative, strategic, and slightly coffee-addicted marketers who know how to make brands stand out.
Your customers are already searching, scrolling, and listening. Let’s make sure they find YOU.
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