Sports Marketing That Wins
Sports marketing is all about the transfer of excitement and aligning your business with some would say…the Best in the Game. At Mid-West Family we can connect your business with two of the most exciting franchises in professional sports, the Kansas City Chiefs and the St. Louis Cardinals.
St. Louis Cardinals Major League Baseball
The St. Louis Cardinals are second only to the New York Yankees in total World Series titles, and have won two championships since 2006! The winning legacy of the St. Louis Cardinals covers many decades in the Ozarks, as does their rich multi-generational history fandom! When you advertise with the Cardinals on 105.1 The Bull you not only are top-of-mind with these die-hard, lifelong fans, but you put your business on a stage with the team of Musial, Gibson, Ozzie, Pujols, and Molina!
The Kansas City Chiefs NFL Football
No sports franchise on the planet is hotter than the Kansas City Chiefs! Since naming Patrick Mahomes as the starting quarterback, the Chiefs have done nothing but win at historic levels. When you partner with the Chiefs on 104.7 The Cave you bring that same winning excitement to your business! Led by Hall of Fame radio announcer Mitch Holthus, the Chiefs radio team is second to none. Many listeners will even sync their TV with their radio so they can hear the Chiefs award-winning passion while they watch along on TV.
Many Ways to Partner
Mid-West Family has many ways to tie your marketing plan to these iconic teams. Not only can you advertise in-game, but we also have opportunities during pre- and post-game reporting, special features and programs such as the Chiefs Kingdom show or, contests and promotions, and more.
Plus, as a valued sponsor you can tie your sponsorship of the team’s broadcasts to your other marketing efforts as a proud sponsor. Our special Chiefs Radio Network and Cardinals Radio Network logos will be available for you to promote on your website, socials, and billboards, in conjunction with your sponsorship of our radio broadcast. No jumping through the RED tape or fighting legal battles just simply showing off your partnership with some of the WORLD’S largest brands.
Reach
Radio’s reach during sports is so much bigger than many people realize. During the recent broadcast of the Super Bowl, Westwood One nationally reported that over 25 million people listened to the game on the radio. Radio reaches so many people that, due to work or other circumstances, cannot be in front of a TV during the game.
Baseball has an even bigger reach than football, as many fans “grew up” listening to the iconic St. Louis Cardinals broadcasters Jack Buck, Mike Shannon, and even Harry Caray. For many fans, there is nothing better than listening to the game outside on a cool summer evening. Why sit inside watching, when radio let’s you take the St. Louis Cardinals with you while you enjoy the pool or work outdoors on your lawn?
Plus, with Mid-West Family Radio you will be on EVERY game of the Kansas City Chiefs and the St. Louis Cardinals. While TV game schedules may vary from different local stations and even paid streaming stations, Mid-West Family radio features your business on every single game. It’s a frequency you just can’t get anywhere else!
Affordability
Even with such a large audience, the cost of a very effective radio plan is a small percentage of even a meager TV sports package. With radio you can reach the same fans many times a game, for far less than even one TV ad. Radio lets you own the hearts and minds of these die-hard fans through the power of frequency…and at an incredible return on investment!
